Through the centuries we’ve had various significant era’s
from the industrial age to the tech age; but will history look back on this
time and consider it the rip-off age. Has the focus on profits and profit
maximisation been the green light to take unfair advantage and rip-off
customers?
The energy sector has been criticised for many years for
not passing on the benefits they gain from drops in global energy prices; especially
when as an industry they are so quick to pass on increases in energy prices.
Though there has been a lot of talk about this sector taking advantage of their
customers by not passing on price decreases – it has never gone beyond talk,
and customers haven’t taken up the challenge of taking on these supposedly
‘untouchable’ companies.
An article in the Daily Mail on 14th July
highlighted how “Ofgem has announced that the Competition and Marketing
Authority in the UK will investigate the energy market to establish if major
players are taking advantage of price movements to unfairly boost profits”; and
the same article also highlighted how “complaints about energy companies are at
a record level in the UK amid growing anger over inaccurate bills.”
The insurance sector is guilty of reducing insurance
cover, leaving consumers far less covered than a few years ago and worse still
paying more for this reduced cover.
The banking sector seems to have hit the headlines on a
regular basis for breaking some kind of rule to maximise their profitability
and now current account customers could be paying over the odds for their
overdrafts, a recent in-depth study revealed in July. In the UK the Competition
and Marketing Authority recommended a full inquiry amid concerns that consumers
are finding it hard to compare costs, thereby stifling competition.
It’s not just the leadership of organisations in various
industry sectors that are at fault - as consumers have been aware of their
treatment for years and have not had the courage of their convictions to stand
up and take the fight to companies that rip them off. Possibly strategically
these ‘bad’ organisations have worn the ‘fight’ of their consumers down over
time, to the extent there is wide spread apathy from consumers who have no
energy to take any action – believing there’s nothing they can do – so they
just put up with the constant abuse by certain sectors, telling themselves that
this is just the way it is.
This of course is just a green light for some
organisations to continue with their poor business practices – since their
customers just keep coming back for more.
Governments are also to blame for not taking a much
firmer stance on many issues where consumers are clearly being taken advantage
of for organisational profit – remembering that many of the executives of these
firms participate in share schemes where they make money on top of their
bonuses from these ‘shady’ practices.
With the consumer base being so apathetic to challenge
big corporates, these sectors will continue to operate with impunity; because
it’s become part of the business culture of these sectors and is sadly an
expectation of shareholders. So it will take more than talk to bring some form
of ethical fairness to strategies that focus on ripping off the customer in
front of their eyes.
What’s unique about these industries is the majority of
people believe their behaviour is unfair to downright criminal and yet nothing
is done to rectify the situation and protect the consumer. Even those reading
this far will be feeling apathetic to the situation and it’s a lot worse for
the older generation – where we’re actually asking the elderly to be street
smart and business savvy which is just so unreasonable.
Nothing is likely to change until consumers start
standing up for their rights and using their group consumer power to force
ethical change – until this happens, consumers will continue to moan amongst
themselves – but nothing will actually change until they make a stand.