In an interesting on-line article,
the boss of the Virgin Group, Sir Richard Branson, highlights how he is
offering his personal staff as much holiday as they want. I can imagine the
announcement in other organisations and a mad rush to the door, as people go
home to pack, with a huge smile on their faces. It takes a huge amount of trust
and belief in your people to make such an offer – as it’s the kind of offer
that is hard to take back, without a major negative impact on motivation and
morale, if you’ve got it wrong.
Branson says that
his staff of 170 can "take off whenever they want for as long as they
want". He added that there was no need to ask for approval, nor say when
they planned to return, the assumption being that the absence would not damage
the firm.
Now it’s worth noting at the
outset that this offer, at this point in time, is only for his personal staff
of 170, out of the more than 50,000 people employed by the company around the
world. And I can’t help wondering what message it’s giving to the other
employees around the world – some will think it’s just basic favoritism; others
will be demotivated, believing that the signal implies he doesn’t trust them as
much as his ‘near and dear’ – so even though exciting, the management of the
roll-out and communication of such an inspiring idea has to be very well
thought out and managed.
Branson said he was inspired by
his daughter, who read about a similar plan at the online TV firm Netflix.
"It is left to the employee alone to decide if and when he or she feels
like taking a few hours, a day, a week or a month off," wrote the billionaire.
"The assumption being that
they are only going to do it when they feel 100% comfortable that they and
their team are up to date on every project and that their absence will not in
any way damage the business - or, for that matter, their careers!"
To have an organizational culture
where you have certainty in your employees commitment to the business is
definitely the exception and not the rule in the first part of the 21st
century. The concept is innovative and exhilarating – but we will need to watch
this space very carefully.
This kind of ‘perk’ has to be
earned and cannot be simply given away by employers, not that I think many will
be rushing to implement this. Since the media got hold of this concept from
Branson, they’ll be many employees of other organisations who will be thinking
what a great idea this would be – though they will have scant regard for the
concept of ensuring their absence doesn’t damage the business in any way.
Branson added that he had
introduced the policy in the UK and the US "where vacation policies can be
particularly draconian". If it goes well there, Branson said he would
encourage subsidiaries to follow suit. "We should focus on what people get
done, not on how many hours or days worked. Just as we don't have a
nine-to-five policy, we don't need a vacation policy," he wrote.
This business concept is entirely
correct – yet there are still organisations that focus on the hours employees
are at work and not on how productive they are. It still amazes me that they
naively believe that time behind a desk equates to output – and it simply
doesn’t.
Before being able to trust
employees to take leave, both when they need it and when it is convenient to
their jobs and performance; organisations have to allow employees to be more
flexible in their work hours – focusing on quality outputs, performance,
motivation and ultimately culture.
Only when both the leadership and
the employees have been able to ‘trust’ each other to get the job done, rather
than getting the hours done – will organisations be able to take the next step
and allow employees to take leave when they want. Because they will already
have a culture based around quality outputs – which is what business is all
about.