Xiaomeng
Zhang and Kathryn Bartol wrote in a 2010 article that “given increasingly
turbulent environments, heightened competition, and unpredictable technological
change, more and more managers are coming to realize that they should encourage
their employees to be creative. Considerable evidence indicates that employee
creativity can fundamentally contribute to organizational innovation,
effectiveness, and survival.”
Creativity
doesn’t mean employees relaxing in their chairs, staring at the ceiling and
coming up with ‘head-in-the-clouds’ creations that are of absolutely no use to
them or the organisation – but they look good on paper. For creativity to take
place, employees must take a mature approach to finding effective solutions.
There are responsibilities and behaviours that must exist at the leadership
level and the employee level for this to be a win-win for everyone.
Zang
and Bartol define creativity as “the production of novel and useful ideas by an
individual or by a group of individuals working together. For creativity to
occur in organizations, managers need to support and promote it, as they are
the individuals who are most knowledgeable about which employee work outcomes
should be creative and they have considerable influence over the context within
which creativity can occur.”
Some
of the key behaviours that must be embedded within the organisational culture
are; the ability for the leaders and employees to have meaningful and
transparent people conversations; employees must be involved in the decision
making processes and employees must be empowered to be creative in the first
place. These three behaviours alone will have a significant impact on
developing a truly creative culture in the organisation.
Studies
also have provided evidence for a positive relationship between supportive
leadership and creativity, and a negative relationship between controlling
leadership and employee creativity (e.g., Amabile et al., 2004; Madjar et al.,
2002; Oldham & Cummings, 1996; Tierney & Farmer, 2002, 2004). In
considering broader leadership approaches, some studies have shown support for
a positive impact of transformational leadership on employee creativity (e.g.,
Howell & Avolio, 1993; Jung, Chow, & Wu, 2003; Keller, 1992; Shin &
Zhou, 2003; Sosik, Kahai, & Avolio, 1998), but others have produced
contrary results (e.g., Basu & Green, 1997; Jaussi & Dionne, 2003;
Kahai, Sosik, & Avolio, 2003).
Creativity
should be taking place in all organisations; at all levels and all of the time
– there should be an embedded mind-set that encourages and recognises
creativity. There will be some industry sectors where creativity will be the
norm, advertising been one, but creativity goes beyond the ‘product’ and looks
at all aspects of the business.
According
to Ahearne, Mathieu, and Rapp’s (2005) conceptualization, empowering leadership
involves highlighting the significance of the work, providing participation in
decision making, conveying confidence that performance will be high, and
removing bureaucratic constraints. These behaviours are conceptually highly
relevant to creativity. For instance, it is clear from the creativity
literature that participation in decision making and perceptions of autonomy
are vital preconditions for creative outcomes (Amabile, 1988; Amabile et al.,
2004). Inherent in the combination of empowering leadership behaviours is
delegating authority to an employee, so as to enable the employee to make
decisions and implement actions without direct supervision or intervention
(Bass, 1985; Jung et al., 2003). Given the nature of creativity, such
delegation helps establish a work context wherein an employee is encouraged and
empowered to explore diverse creative alternatives before (perhaps) settling on
a viable creative solution (Amabile et al., 1996). Zang and Bartol define
empowering leadership as the process of implementing conditions that enable
sharing power with an employee by delineating the significance of the
employee’s job, providing greater decision-making autonomy, expressing
confidence in the employee’s capabilities, and removing hindrances to
performance.
In
an ‘ideal’ organisation, creativity is not something that has to get any
special attention – employees are recruited not just for their skills and
experiences, but for their instinctive desire to be creative and they then work
in departments that have embedded behaviours that support a creative culture
and better still have leaders who, not just implement but, recognise creative
excellence.
References:
Zhang,
X. and Bartol, K.M. (2010). Linking Empowering Leadership and Employee Creativity:
The Influence of Psychological Empowerment, Intrinsic Motivation, and Creative
Process Engagement. Academy of Management Journal; Vol. 53, Issue 1, p.107-128.