The world-renowned scientist, Professor Stephen
Hawkins, the recent master of ceremonies for the opening of the Paralympics in
London said “the greatest enemy of knowledge is not ignorance – it’s the illusion
on knowledge.”
As social media continues to find its role in our
social and business lives is it encouraging more and more people to think or
pretend that they are experts in a certain subject or field – feeling that to
be less could be detrimental to their social standing?
We’ve seen in the past, for example, how society has
created pressure through ‘size zero’ models leading to many young people
developing eating disorders to achieve what they believed society demanded to
be ‘accepted.’
So is social media ‘demanding’ that everyone must
pretend to be an ‘expert’ to be accepted by society and what are the potential dangers for
business and more importantly these individuals careers, if this is the case?
Everyone has valuable opinions based on their
experiences and what they have learnt through a combination of education,
reading, listening, and/or just experimenting; and then applying what they have
‘learnt’ in specific or different environments. Hearing what people have
experienced and ‘learnt’ in this context is definitely worth sharing, as we can
then all learn something from everyone else (even if it’s how not to do
something).
But the question is how many experiences ‘good’ and
‘bad’ does one have to have before one can be considered an expert in the field?
– what is the benchmark that allows all of us to assess whether we are as
knowledgeable as we need to be, rather than as we may think we are (or as we’d
like others to think we are).
Social media seems to encourage people to write
comments as if they are proven facts rather than what is only a personal
opinion based on an unspecified number of experiences (or possible no
experience what-so-ever and just a ‘blind’ belief based on something they have
heard and/or read).
The Oxford dictionary (online) defines an expert as “a
person who is very knowledgeable about or skilful in a particular area;” the
Merriam-Webster’s dictionary defines an expert as “having, involving or
displaying special skills or knowledge derived from training or experience;” and the BusinessDictionary.com defines an
expert as “a professional who has acquired knowledge and skills through study
and practice over the years, in a particular field or subject, to the extent
that his or her opinion may be helpful in fact finding, problem solving, or
understanding of a situation.”
All of which tells me that we don’t really have a
satisfactory definition of what an expert is in the first place and maybe some
language ‘expert’ somewhere can come up with a definition which allows the title
to be benchmarked and used appropriately, giving people something to really
aspire to – a title that can be respected and trusted.
Otherwise the younger generation are going to find
such an enormous amount of unsubstantiated ‘opinions’ written as fact, that we
are going to create a learning ‘minefield’ rather than a global forum for
‘real’ knowledge transfer and exchange.
The Urban Dictionary’s (online) definition of an
‘expert’ probably gives a better indication of how society generally perceives
the word in today’s socially engaging environment - (1.)Someone who thinks they
knew how to do something but actually just screwed everything up. (2.) Someone
who goes into a lengthy and serious explanation of doing something fairly
simple or unimportant.
But maybe the fact that there isn’t a serious
definition of the word is part of the reason that we continue to find many
countries in recession and hear a constant stream of complaints about
ineffective leadership in business across the globe - (yet so many ‘experts’
offering the ‘solution’ for it).
References:
Radnedge, A. (2012). It all kicks off with a bang…a
big bang. Metro. Thurs 30th August, p.4.
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