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This survey in 2013 follows on from a similar survey in 2010, and by the look of it not much has changed. Back in 2010, Aidan Radnedge of the Metro reported that "72 per cent witnessed cheating in team sports. And 58 per cent of 8 to 16 year olds say they would break the rules in team games compared with 13 per cent playing individual sports. 54 per cent of 8 to 16 year olds say they witnessed bad sportsmanship in every game they play.
Radnedge, A. (2010). Child sports players are 'happy to cheat to win'. The Metro. [On-line: http://metro.co.uk/2010/04/25child-sports-players-are-happy-to-cheat-to-win-262357/]